Advertising.
Growth Through Targeted Campaigns
Advertising that reaches the right people.
Need help getting a campaign off the ground, improving what you already have, or simply getting another set of eyes on your advertising? I can help with strategy, targeting, creative, copy, and optimization while also considering the landing pages, website, and conversion experience that support your campaigns.
I can help with pay-per-click (PPC) ads through Google and social media channels. I can hop in wherever you need the support, whether that means joining from the beginning with campaign planning and audience targeting or refining ad creative and copy and handling ongoing optimizations after launch. Because I also work across design, websites, and marketing, I can consider how your ads connect to the rest of the customer journey, including landing pages, website content, and conversion optimization, so each step is focused on your primary conversion action.
Regardless of where you are in the advertising process, I can help launch a focused campaign or provide ongoing advertising support and optimization. I can manage the moving pieces and adjust as your goals, audience, and performance data change. The goal is to make thoughtful use of your budget while continually looking for ways to improve what’s working.
Pay-Per-Click (PPC)
Reach people who are actively looking for what you offer with targeted PPC campaigns across Google and social platforms, built around your audience, budget, and goals.
Aligning Channels
I can connect your advertising efforts across multiple channels so your messaging, creative, and targeting work together instead of feeling like separate campaigns.
Ad Creative
I create ad copy and visuals that fit your campaign, speak to your audience, and give people a clear reason to stop, engage, and act.
Reporting
Custom reporting gives you a clear view of campaign performance, with monthly reviews to evaluate results, discuss what’s working, and identify opportunities for improvement.
Management
From planning and launch through ongoing optimization, I’ll manage the moving pieces of your campaigns and adjust strategy as your goals, audience, and performance change.
Less coordination. More connection.
Where Strategy and Creative Come Together.
A successful ad campaign involves a lot of moving pieces. Strategy, audience targeting, copy, design, landing pages, conversion tracking, and reporting all play a role. My broader experience allows me to handle many of those pieces myself, bringing them together through one point of contact instead of requiring you to coordinate between multiple people.